In the world of influencer marketing, understanding and leveraging key metrics like audience score and engagement rate is essential. These metrics not only reflect the authenticity and activity level of your followers but also determine your attractiveness to brands seeking effective partnerships. This article explores why audience score and engagement rate matter, how Spradly verifies […]
Influencer marketing has emerged as a powerful tool for brands aiming to boost their reach, credibility, and engagement. However, choosing the right influencers for your brand is crucial to the success of your campaigns. In this article, we’ll provide comprehensive tips to help you select influencers who align with your brand values and objectives. 1. […]
In the dynamic world of digital marketing, businesses continually seek effective ways to reach and engage their target audiences. Two popular strategies that have gained significant traction are affiliate vs. influencer marketing. While both approaches leverage external partnerships to promote products or services, they differ in their underlying principles and the ways they can benefit […]